SUADS 09 How-To Manual

(The How-To Manual is available as a downloadable document (WORD & PDF) on the website's SUADS 09 Downloads page)

What is SUADS 09?

SUADS (Shut Up & Do Something) 2009 is a CAP AIDS campaign that mobilizes Canadian high school students to support the people of Africa in their efforts to RESIST, SURVIVE & OVERCOME the HIV & AIDS pandemic.

Who is CAP AIDS?

The Canada Africa Partnership on AIDS (CAP AIDS) is the SUADS 09 campaign’s charity partner and recipient of the funds raised during the campaign. CAP AIDS is a registered Canadian charity that works in partnership with community-based organizations in Africa to resist, survive, and overcome HIV & AIDS. The SUADS ‘09 Campaign, Blog and all other campaign tools are owned, facilitated and paid for by CAP AIDS.

What Happens During The SUADS 09 Campaign?

Canadian high school students and their supporters:

• Learn about HIV & AIDS in Africa

• Stage awareness campaigns at their schools or communities to share the knowledge and mobilize others to get involved

• Stage events at their schools to raise money to support HIV & AIDS work in Africa

• Remain silent for 24 hours collecting pledges and showing solidarity with Africans who have died of HIV & AIDS

Who is Danielle Howe?

Danielle Howe is the remarkable originator of CAP AIDS' SUADS campaign and co-facilitator of the SUADS 09 campaign. Danielle is undoubtedly a "local hero" in the fight against HIV & AIDs in Africa. More on Danielle here:

http://www.capaids-suads.org/capaidssuads/2009/02/cap-aids-locale-hero-danielle-howe.html

Does CAP AIDS Provide Tools to Use During the SUADS 09 Campaign?

Yes, CAP AIDS and Danielle have developed a comprehensive package of tools to enable you to carry out a successful campaign at your school or in your community. The tools include:

1. SUADS 09 Website with educational information on the cause and tools to be used during the campaign, including: videos, pledge forms, campaign posters

2. Artez Online Fundraising Page

3. SUADS 09 Facebook Group

4. SUADS 09 Facebook Cause

5. Charitable Status

6. Useful external HIV & AIDS links

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HOW DO I PARTICIPATE IN SUADS 09?

1. Register Your School Online

Click "SAUDS 09 School Registration Form” on the website’s navigation bar to access the form. Fill in all the sections and hit “submit”.

2. Decide The Date of Your School’s “24 Hours of Silence”

• Suggested dates are: April 30^th, May 14^th & June 11^th.

• Or chose a date convenient to your school

3. Coordinating Team

Assemble a coordinating team to run your school’s campaign. Invite teachers, curriculum leaders and other staff members to get involved.

4. Educate Yourself About The Cause

The SUADS 09 campaign website (www.capaids-auds-org) is loaded with educational and others tools to enable you to fully understand the cause and carry out a successful campaign at your school or in your community. The tools include:

a) SUADS 09 Campaign Promotional Video

b) Slideshow of photos highlighting CAP AIDS’ work in Africa

c) SUADS 09 TV: 4 videos, 2 YouTube and 2 of our own.

d) Profile of CAP AIDS Local Hero: Danielle Howe

e) Information About SUADS 09

f) Information About CAP AIDS

g) SUADS 09 Blogs

h) SUADS 09 User Policy

I) SUADS 09 Privacy Policy

j) SUADS 09 & CAP AIDS FAQs

k) Useful SUADS 09 Links”

l) Contact Us Page

5. Down SUADS 09 Tools

They include:

a) How-To Manual

b) Pledge Form

c) Campaign Poster

d) Campaign Banner

e) Fundraising Ideas

f) Information on HIV & AIDS in Africa

To access the tools, click “SUADS 09 Downloads” on the website’s navigation bar or follow this link:

http://www.capaids-suads.org/capaidssuads/2009/02/suads-09-downloads.html

Chose your file. Click to open it. Print.

6. Publicize Your Campaign

Your fellow students will not join the cause if they don’t know about it. Potential supporters in the community will not donate toward your campaign if they are unaware of the cause. You need to publicize your school’s campaign. Here are a few ideas:

a) Have an assembly at your school, and register your students! Show the student body the SUADS 09 Promotional Video during the assembly! It’s available on YouTube on this link:

http://www.youtube.com/watch?v=JnubAdx7kFE

b) Hold events in your cafeteria

c) Put up SUADS 09 Campaign Poster for advertising

d) Approach local newspapers, radio stations and TV stations and let them know about your campaign

e) Join the SUADS 09 Facebook Cause or Group and tell others how your school is doing

f) Hold “CRAZY EVENTS” the week leading up to the day of Silence! For LOUD students -get them to work in TEAMS all of them can raise money, but can split the hours of silence.

7. Fundraise! Fundraise! Fundraise!

Talk to your potential donors: Parents, friends, teachers – EVERYONE! Make goals for your school and ask teachers to promise to do something when the goals are attained! Your supporters will donate via:

a) “DONATE NOW” Page:

Using their credit card your supporters can donate on the website using the PayPal, ChipIn, TipJar and Donate tools we provided. A click on the tool/button will open CAP AIDS’ PayPal account, allowing your supporter’s donation to be processed safely and confidentially.

Cheque

or Money Order donations should be handed to you or mailed directly to: CAP AIDS, 565 Bloor Street West, Suite 3, Toronto, ON M5S 1Y6

We encourage you to mail the entire “Donate Now” page to your potential supporters who have already committed and are ready to donate. Here’s the link:

http://www.capaids-suads.org/capaidssuads/2009/02/donate-now.html

b) Artez Event Home Page:

We have created a SUADS 09 event on Artez, an online fundraising system that allows you to create your personal and school profile and fundraise. Your supporters will donate to your efforts by credit card and they will receive official electronic tax receipts. To register & fundraise via our Artez Event Home Page, follow this link:

https://secure.e2rm.com/registrant/startup.aspx?eventid=27433

c) SUADS 09 Facebook Cause:

Another great way to fundraise for SUADS 09! Click on the “Facebook Cause” button on the right column of the website to join the SUADS 09 Facebook Cause. After joining, you’ll be able to make a pledge and ask your Facebook friends to support you. Here’s the link to the cause:

http://apps.facebook.com/causes/244739/12213399?m=6d54c0aa

8. Educate Others About SUADS 09 & HIV and AIDS in Africa

After you’ve digested the information on the website, you’ll be able to educate others and mobilize them to get involved. Invite more people to be part of the effort to resist, survive and overcome the HIV/AIDS pandemic in Africa. The green “ShareThis” tab below each posting allows you to:

a) Share this posting on Facebook, MySpace, etc.

b) Post this posting to your blog, Facebook page, etc.

c) E-mail this posting to your sponsors and friends and ask them to support you.

Click the "ShareThis" button. Choose your option. Share

9. Remain Silent for 24 Hours

On this special day, students taking part in the campaign will remain silent in solidarity with both Africans who have died of HIV & AIDS and those who live with the impact of the pandemic every day.

10. Other Ways To Support SUADS 09

a) SUADS 09 Facebook Group

http://www.facebook.com/groups.php?ref=sb#/group.php?gid=14028251220

b) SUADS 09 Facebook Cause

http://apps.facebook.com/causes/244739/12213399?m=6d54c0aa

c) Spread/Share the Education

Use the “ShareThis” tab as described in (8) above to spread the education.

Click on the "ShareThis" button. Choose your option. Share 

11. What if I Have Comments/Questions?

Mail them to us using any one of these three methods:

a. E-mail CAP AIDS @: capaids@sympatico.ca

b. Email Danielle @: Danielle.capaids@hotmail.com

c. A simple click on the “Comments” tab below each posting on the website opens another page with a comments box.

Type in your comments. Review. Post.

12. Where Does the Money Go?

Proceeds raised by the “Shut Up & Do Something Campaign” campaign will support CAP AIDS’ Local Heroes Project being implemented in Ethiopia and Uganda. The Local Heroes Project recruits, trains and equips individual carers Africans bedridden with HIV & AIDS.

13. Am I Protected When Using the SUADS 09 Campaign website?

Absolutely! The website is strictly for use by high schools, students, teachers and supporting staff participating in the SUADS 2009 campaign, and other individuals supporting the campaign. CAP AIDS respects the safety of students participating in the campaign and using this website. CAP AIDS reserves the right to permanently block any user who violates the terms and conditions outlined in the website’s User Policy, available here:

http://www.capaids-suads.org/capaidssuads/2009/02/suads-09-user-policy.html

OTHER IMPORTANT SUADS 09 INFORMATION

What is SUADS 09’s History?

The continuing struggle to resist, survive and overcome HIV/AIDS in Africa has local heroes in Canada. Meet Danielle Howe, the remarkable originator of CAP AIDS' SUADS campaign. In August 2006, Danielle was watching the TV coverage of the 16th International AIDS Conference taking place in Toronto when the impact of HIV/AIDS in Africa touched her. Danielle was shocked to learn that 40 children died of AIDS each hour while, in South Africa, 800 people died of AIDS every day.

Danielle approached CAP AIDS and, together, we launched the campaign in 2007. For more, see “Campaign History”, available here:

http://www.capaids-suads.org/capaidssuads/2009/02/learn-more-about-suads-2009.html

Why Should I Care About HIV & AIDS in Africa?

a) HIV & AIDS is now the No # 1 killer in Sub-Saharan Africa

b) 800 people die A DAY in Africa. That means an average high school in Canada of 1 600 kids would be empty in 2 days!

c) An estimated 11.6 million children under 18 have been orphaned as a result of AIDS in sub-Saharan Africa.

“In 2007 and 2008, kids like you made a difference! In 2009, it’s your turn! It's time to SHUT UP AND DO SOMETHING!” – Danielle Howe

It always seems impossible until its done.” - Nelson Mandela